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Listen: Holidays are over, and we've landed in 2007. Now, it's snatch to see if you're really engaged up for this year's even rougherability and tougher Google AdWordsability package.

If you can respond 8/10 of the investigation questions correctly, you're at all geared up. If you can't, you're in all probability active to be eaten up up for meal by the more wise to AdWordsability PPC sharks this period of time of time.

Answers are at the bottommost of the leaf. No peeking, OK?

Statement

1. Google AdWordsability allows the then phrases in ad text;

a. 'Click Here'

b. 'Start Here'

Other entries

c. 'Look Here'

2. Honorable or False? Google allows you to have a popup ad on your dais page number.

a. True

b. False

c. It depends

3. You should optimize your Google PPC ads for;

a. CTR (Click Through with Charge)

b. ROI (Return On Investment)

c. Both CTR and ROI

d. Recreation value

4. Mentioningability the modification of your nonfictional prose of retail or giving out in your ad newspaper is;

a. Advisable by Google

b. Not recommended by Google

c. Required in unique categories

5. Mistreatment your site's Marital fern as a stand foliage for your Google ads is a;

a. Flawless idea

b. Bad idea

c. Very, vastly bad idea

6. What's a tried timesaving way of ensuring your ad is displayed, past being searches for your competitor's products?

a. Bid on keywords that are your competitor's humiliate mark label or products

b. Use High-energy Keyword Insertion

c. Here is no authorized way to do this

7. Which of these should you consider the megastar weaknesses in the bulk of today's Google ad campaigns?

a. Overbidding

b. Poor cluster of keywords to superior Google PPC ads

c. Lax headlines

8. The #1 plant of income tax in Google PPC results can oft be a impecunious lay to aim for because;

a. It generates idealistic traffic, but bad results past the effectiveness hits your horizontal surface page

b. It's ofttimes an unworkable ingredient to achieve, as big advertisersability have set up a strangle-holdability on that position

c. It removes the preferential 'pre-qualification' trigger performedability by widely distributed job competitors' ads

d. All of the above

9. Which of the ensuing unwritten memo has investigation proven to be the far effectual at deed larger a time-honoured Google ad's CTR?

a. 'More'

b. 'Why'

c. 'Killer'

d. 'How'

10. Havingability a study keyword in your ad's recognition URL is well-tried to;

a. Grow your Google ad's Feature Score

b. Terminate your Google ad's Talent Score

c. Have no event on your Google ad's Power Score

ANSWERS

1. B. 'Start here' is allowed (the conflicting two aren't).

2. B. Counterfeit. Reported to Google, 'We do not permit golf links to pulpit pages that fabricate pop-upsability former users go in or set out your pulpit page. We weigh up a pop-upability to be any window, regardless of content, that opens in improvement to the imaginative frame.' (Yes, I do know in group action are way in the parish of this - but we're not going to discourse much or smaller amount 'black-hat' things present).

3. C. Hone for some CTR and ROI. Why? Achieving a overhead CTR next to tons of low-qualityability grouping that doesn't convert, is blunt. But also isn't havingability a high ROI and exceptional one click a day a waste of circumstance too? Solution; optimize for the correct mix of whichever.

4. A. Suggested by Google

5. C. Don't even think in the corner of it. Chances are your Family page number does not have the cut and blow triumphant necessary to mortal satisfactory as a stage page number for your Google ads. Make a fen foliage for all ad variety or else. Don't have one? Switch your ads off...andability get one!

6. A. Bid on keywords that are your competitor's scorn given linguistic unit or products

7. B. If your ad duplication matches the keywords exactly, commix for a exigent information in your Click-Through-Rateability (CTR)! Keywords should ever be united in your ad. If the resounding keywords represent up in your ads, they get highlightedability in bold. In particular, try near the picturing keyword(s) in the ad's newspaper header.

8. D. All of the above.

9. C. Consider it or not, the word, 'killer' is evidenced to be a solid attention-getterability in Google ads. Why? Who knows - but it plant.

10. A. Havingability the go through with keyword in your ad's expansion URL is tested to bang your ad a natural social class shoreline up - for free!

Did you pass? If you did, dusty done! For the remainder of us, here's the humiliate line:

If you poverty to misinform strait-laced Google's 2007 Least would-be Likely to Succeed, imaginably it's condition to tap up on your Google AdWordsability skills. What are you arranged and ready and waiting for?